Pinterest is most commonly seen as an online digital muse, with users seeking to generate ideas to improve their lifestyle – typically seeking out ‘life hacks,’ recipes, fashion & makeup tips, and interior design inspiration. And since 2016, Pinterest has allowed affiliate marketers to place affiliate links in their pins, creating an explosion of popularity on the platform.
Small businesses and digital content marketers have, in recent times, discovered the power of leveraging Pinterest to drive traffic to their website/blog. Pinterest boasts a lot of popularity within lifestyle niches – with travel, home restoration, cooking & baking, and fitness being some of the most popular subjects.
Creating group boards is an excellent way for affiliate marketers to promote products & services within their niche, or drive traffic to their affiliate blog, YouTube channel, etc. As a social platform, Pinterest allows users to interact through likes, comments, private messaging, and joining group boards.
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